Sunday, April 20, 2025

Head Coach Marcus Freeman on Leadership—One Homily Worth Seeing

At today's Good Friday service, Father Michael quoted  Pope Paul the IV who said, "I would rather see a sermon than hear one." I couldn't help but think that truth characterizes what was the highlight of my most recent visit to Notre Dame. To the surprise and delight of 350 alumni and friends in attendance at the Notre Dame Alumni Association's annual leadership conference, Coach Marcus Freeman spoke on the topic of leadership. While he offered some important insights on this topic, the real message has been learned from who and what we saw. Thank you, HCMF.

We saw was a content and confident man. He smiled, he listened and made us laugh. He said a lot with a little. He made time for Q&A and to my utter delight, I offered a question of my own. He is gifted and grateful, humble and happy. We saw a great homily.

To our surprise, Coach Freeman entered in the room nearly unannounced. There was no walk up song, victory march, spotlight, fire or flags. He smiled and gave high fives to those who lined the walk-way. My friend Kristina turned around to look at my reaction. Although I smiled, I just kept shaking my head as if to say "no." I couldn't believe it and yet, I could (Is there a name for this sentiment?!). WAY TO GO NDAA!

Coach Free sat down with Dolly Duffy—executive director of the Notre Dame Alumni Association and associate vice president for University Relations—for a 20 minute conversation. He acknowledged his audience and said leaders must be adaptable. Given the reality of injury for players, the challenges of travel, weather and life events it's easy to believe he practices what he preaches.


He stressed the importance of maintaining a micro-focus on the task at hand (think one game at a time) while planning far ahead. It's his job to do both—He is the one to take the team where it needs to go. In light of that mindset, he said "you must fix the process. You hear trust the process—sure, but being adaptable means you will need to fix it, too. That's critical."

He said "good leaders are unorthodox. You go against the grain. You make those around you better." I kept thinking of what my friend Father Paul Kollman said to me at lunch that day "there's so much wisdom to be gained from sports." I'm not convinced that Marcus Freeman is a "player's coach," but he did stress that not everyone is coached in the same way. He listens to his players, especially the captains. He noted, "Their input is invaluable." 

Coach Freeman addressed the devastation of losing to Northern Illinois University (16-14) in the home opener. This loss was significant as it marked the first time a Mid-American Conference (MAC) team had defeated an AP Top 5 team. He said, "one week prior, we went into College Station and had a great win over Texas A&M. Coming off that win, I realized, we had to learn how to handle success, mentally and physically. Game two exposed that need."

He could have left the recount at that. Instead, he said "I left the office late that night. It was dark and obviously a long day. While sitting at a stoplight, I decided to count the days. I asked myself How many days have passed between our official start date and today? I realized it was 40 days. That number has incredible significance."


Coach Freeman's reflection resonates with my experience of prayer. For me, my most authentic experience of prayer is when I can connect the Word, the lived experience of God's people to events of my own life. Those connections provide solace and comfort, clarity and understanding. In Scripture, the number 40
symbolizes testing, trial, or probation. I am led to believe Coach Freeman decided to acknowledge that time as a period of hardship and yet one that is the seedbed for spiritual growth.

Coach Freeman emphasized the three pillars of his program: talent, development of that talent and culture. He said "we can control two of those three pillars. We recruit the talent and it's our job to develop it and build a culture that supports and sustains excellence. I call it the Gold Standard (TGS). It's what I want you to feel when you walk into our locker room. We are going to challenge each other. I ask every one in the building to "choose hard" and maintain a competitive spirit. You must choose love. In other words choose to put the greater good, in this case Notre Dame football above yourself."

Knowing there would be Q&A, I decided now was the time. Why? I have served on the Notre Dame Women Connect Alumni Board for the past six years, and my tenure was up. I prepared my introduction, commentary and question and raised my hand. I almost couldn't believe my luck when Dolly nodded in my direction. (think Jake Ryan nodding at Sam in Sixteen Candles. Who me?). I stood up and spoke into the microphone totally pumped and ready to share my stuff.

I said, "Coach Freeman, thank you for encouraging young people to 'Choose hard.' I think that's so important. Second, thank you for beating USC." (when my Dad met Tony Rice, he said that and I've always loved it). The crowd clapped and cheered.

I added, "you inspire so many people. Can you tell us about an athlete or someone from this season who inspires you? I know it's not easy to choose just one, but who is someone that inspires you."

I've been in the business of teaching and coaching young people long enough to know that THEY have just as much of an impact—both positive and negative—on us as we have on them. We need to hear those stories. As my Uncle Jay has told me, "inspiration comes from players to coaches, students to teachers, children to parents, kids to adults, etc., but we seldom acknowledge that." I genuinely wanted to hear what he had to say.

NDAA asked that we refrain from posting videos of Coach Freeman, but I can tell you he mentioned both Irish quarterback Riley Leonard—especially after the NIU loss and Irish safety D.J. Brown. Next time you see me, ask me about his answers and I'll say more.


The last question from the audience was about Coach Freeman's recent conversion to Catholicism. His answer was just beautiful. He said "I'm not a demonstrative or outspoken guy when it comes to my faith." His admission did not surprise me. In fact it reminded me of St Francis of Assisi who said "preach the Gospel at all times. When necessary, use words."

What Coach Freeman did say however was "b
efore you know, you have to trust. Trust beyond knowing. Building that trust, living in that trust—it's all a different way of saying have faith." At this point, I wasn't sure if he was talking about sport or about spirituality. Probably both. 

One of the first quotes I have my students in Sports and Spirituality write down is also from Pope Paul VI. He said, "Modern man listens more willingly to witnesses than to teachers, and if he does listen to teachers, it is because they are witnesses." Attending the Spring Alumni Association meeting has made me—a teacher into a witness as well. Our time with Coach Freeman was a gift. His insight on leadership, relationships, striving for excellence and faith was powerful and poignant. I heard a great homily, but what I saw will stay with me for years to come.

Photo Credits
TGS
Dick Corbett
Mass at ND

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