At the age of three Coleman's hearing mysteriously began to disappear.
“It just kind of went away,’’ Coleman said. “We don’t really know why.”
But hearing aids and an uncanny ability to read lips — he’s trained himself to look there first — have allowed Coleman to adapt to the point that many who know him forget he’s deaf, and many who meet him don’t realize it unless they are told.It's amazing to me that "his official UCLA bio made no mention of his hearing issues other than the simple notation near the bottom that he 'can read lips'.’’ Barring that reality it's fitting that the focus of the commercial isn't on what he cannot do but rather, what he overcame.
|One of his coaches said "Sometimes I forget about his hearing loss."|
He's also like Kaep in that he does as the Beats Dre X ad suggests "Hear What you Want."
Coleman even says he thinks it gives him an edge when stadiums get especially raucous and players have to rely on hand signals and other non-verbal methods of communication.
When it gets loud I feel like I have the advantage,” he said. “I can tune that out.”
When he first began playing, sometimes the hearing aids would pop out. So he now wears two skill caps to assure they stay put. He also says he makes sure to replace the batteries in his hearing aids shortly before kickoff so they don’t run out during the game.
|"I always say that God blessed me this morning and I can do what I do."|
In the article "What Advertising Does to Us," Susan Josephson writes. Advertising is structured to cause us to imitate and want what we see. It stimulates desire and asks us to act. This makes advertising potentially more dangerous than any other art form. If there is any art that is capable of killing America's soul, it is advertising. While I agree with her overall claim, I would invite her to consider these two advertisements. Pretty cool that they are matching up in today's NFC Championship game. I'm sure the sponsors are overjoyed....